ThingWorx™ today announced a global reseller alliance with JAL21, a young and vibrant consulting and business development firm, formed by senior executives from the telecommunications (“telco”) and Internet industries, with offices in Madrid, London, and Silicon Valley. This partnership allows JAL21 to resell the ThingWorx software platform through Southern Europe and Latin America, expanding the reach of ThingWorx-powered Machine-to-Machine (M2M) and Internet of Things solutions within those regions. This partnership combines JAL21’s executive and business development experience in the telco, Internet, and IT industries together with ThingWorx, the industry’s first application development platform designed to accelerate the development of innovative M2M applications for the emerging connected world. This agreement allows JAL21 to focus on M2M industries including manufacturing, utilities, and energy, and emerging Internet of Things businesses, such as smart cities, smart infrastructure, and smart transportation. According to Juan A. Latasa, CEO and founder of JAL21, “We are thrilled to announce our partnership with ThingWorx, a company with a unique and very powerful technology that enables rapid solution deployment in the M2M industry worldwide. The partnership will enable JAL21 to drive a cycle of continuous innovation within our customer base.” “We are pleased to have such talented partners to help us grow our international business,” stated Russ Fadel, CEO and co-founder of ThingWorx. “JAL21’s rich experience in telco and Internet technologies, combined with its local presence in Spain and Latin America, make them an ideal partner to drive growth of the emerging connected world. With the predicted 50 billion connected ‘things’ by 2020, we believe there will need to be at least 5 million applications created to drive value. JAL21's industry and market focus, together with the ThingWorx rapid application enablement platform, will be instrumental in delivering this value and the promise of the connected world.” About JAL21 JAL21 is a fast-growing Consulting and Business Development firm, comprised of senior executives from Telco and Internet industry, with offices in Madrid, London, and Silicon Valley. Its mission is to bring assistance to selected, top high-tech companies with attractive and consolidated roadmaps to expand through Europe, offering an efficient, always win-win, and fast way for setting-up and growing a successful business. JAL21’s focus is on high-growth companies, helping them to accelerate in four key areas: Video and Network optimization, e-Commerce and Payments, M2M, and Cloud Services. JAL21 operates in Latin America through commercial partners in Mexico, Brazil, Chile, Argentina, Peru, and other countries.