Pandora Media Inc (P): Today's Featured Media Winner

Pandora Media ( P) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day up 0.6%. By the end of trading, Pandora Media rose $0.29 (1.5%) to $19.12 on light volume. Throughout the day, 4,234,684 shares of Pandora Media exchanged hands as compared to its average daily volume of 6,601,600 shares. The stock ranged in a price between $18.67-$19.38 after having opened the day at $18.86 as compared to the previous trading day's close of $18.83. Other companies within the Media industry that increased today were: Point.360 ( PTSX), up 9.5%, Emmis Communications ( EMMS), up 6.8%, Imax Corporation ( IMAX), up 5.8% and Net Servicos De Comunicacao ( NETC), up 5.3%.

Pandora Media, Inc. provides Internet radio services in the United States. The company allows listeners to create up to 100 personalized stations to access unlimited hours of free music and comedy, as well as offers Pandora One, a paid subscription service to listeners. Pandora Media has a market cap of $3.2 billion and is part of the services sector. Shares are up 98.5% year to date as of the close of trading on Friday. Currently there are 13 analysts that rate Pandora Media a buy, no analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates Pandora Media as a sell. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income, disappointing return on equity, weak operating cash flow, poor profit margins and feeble growth in its earnings per share.

On the negative front, Dex Media ( DXM), down 8.0%, ChinaNet Online Holdings ( CNET), down 5.6%, Ku6 Media ( KUTV), down 2.3% and Tiger Media ( IDI), down 2.2% , were all laggards within the media industry with Comcast ( CMCSA) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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