Morgan Stanley ( MS) pushed the Financial Services industry higher today making it today's featured financial services winner. The industry as a whole closed the day up 0.4%. By the end of trading, Morgan Stanley rose $0.56 (2.1%) to $26.69 on average volume. Throughout the day, 18,272,446 shares of Morgan Stanley exchanged hands as compared to its average daily volume of 19,703,300 shares. The stock ranged in a price between $26.23-$26.80 after having opened the day at $26.53 as compared to the previous trading day's close of $26.13. Other companies within the Financial Services industry that increased today were: FBR ( FBRC), up 8.8%, Cash Store Financial Services ( CSFS), up 8.7%, Paulson Capital ( PLCC), up 5.8% and Evercore Partners ( EVR), up 4.8%.

Morgan Stanley, a financial holding company, provides various financial products and services to corporations, governments, financial institutions, and individuals worldwide. Morgan Stanley has a market cap of $50.1 billion and is part of the financial sector. Shares are up 33.6% year to date as of the close of trading on Friday. Currently there are 12 analysts that rate Morgan Stanley a buy, 1 analyst rates it a sell, and 8 rate it a hold.

TheStreet Ratings rates Morgan Stanley as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in net income, solid stock price performance and growth in earnings per share. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the negative front, Siebert Financial Corporation ( SIEB), down 7.5%, Cash America International ( CSH), down 6.3%, Monroe Capital ( MRCC), down 5.7% and DFC Global ( DLLR), down 3.4% , were all laggards within the financial services industry with Discover Financial Services ( DFS) being today's financial services industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the financial services industry could consider Financial Select Sector SPDR ( XLF) while those bearish on the financial services industry could consider Proshares Short Financials ( SEF).

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