Avon Products ( AVP) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.3%. By the end of trading, Avon Products rose $0.32 (1.4%) to $22.86 on light volume. Throughout the day, 2,580,909 shares of Avon Products exchanged hands as compared to its average daily volume of 4,016,800 shares. The stock ranged in a price between $22.48-$22.91 after having opened the day at $22.55 as compared to the previous trading day's close of $22.54. Other companies within the Consumer Non-Durables industry that increased today were: Mannatech ( MTEX), up 9.6%, Ever-Glory International Group ( EVK), up 9.1%, STR Holdings ( STRI), up 7.2% and Herbalife ( HLF), up 6.7%.

Avon Products, Inc. manufactures and markets beauty and related products. Avon Products has a market cap of $9.7 billion and is part of the consumer goods sector. Shares are up 56.1% year to date as of the close of trading on Friday. Currently there are 4 analysts that rate Avon Products a buy, no analysts rate it a sell, and 7 rate it a hold.

TheStreet Ratings rates Avon Products as a hold. The company's strengths can be seen in multiple areas, such as its solid stock price performance and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, generally higher debt management risk and disappointing return on equity.

On the negative front, Female Health Company ( FHCO), down 6.9%, Orient Paper ( ONP), down 5.0%, Crocs ( CROX), down 4.5% and Verso Paper ( VRS), down 3.7% , were all laggards within the consumer non-durables industry with Owens-Illinois ( OI) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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