Plantronics (NYSE: PLT) today announced that Erna Arnesen has joined the company as vice president of Global Channel and Partner Marketing. She is responsible for developing the company’s global channel and strategic alliance marketing strategies.
Previously, Arnesen led the Global SMB, Partner, and Industry Solutions Marketing team at Symantec, where she was responsible for messaging, campaigns, and programs for the SMB segment as well as for global development teams covering key vertical industries. She also served as vice president, Global Channel and Partner Marketing, responsible for creating and building the channel and alliance marketing organization, strategy and programs globally for Symantec, during and after the acquisition of Veritas.Prior to joining Symantec, Arnesen had more than 20 years’ experience in channel sales, marketing, and alliance management with such companies as Fujitsu Softek, Saba Software, CyberSource and SGI. She also led channel teams, defined and built channel strategies and programs at NeXT and at Apple Computer. She began her career as a value-added reseller selling vertical applications on DEC platforms. Arnesen was honored with the 2011 Women of Influence Award by the Silicon Valley / San Jose Business Journal. She has also received the YWCA Tribute to Women in Industry (TWIN) award, and is a graduate of Leadership California. In addition, she was named a 2012 Woman Who Made her Mark by Watermark. Arnesen has a master’s degree in business administration from Harvard Business School and a bachelor’s degree from Wellesley College. A very active contributor to the industry, Arnesen is the board chair of Watermark, a Bay-area organization for women executives and entrepreneurs. She has also served on the global board of the Association of Strategic Alliance Professionals (ASAP) and on the board of Women in Consulting (WIC). About Plantronics: Simply Smarter Communications® Plantronics is a global leader in audio communications for businesses and consumers. We have pioneered new trends in audio technology for 50 years, creating innovative products that allow people to simply communicate. From unified communication solutions to Bluetooth® headsets, we deliver uncompromising quality, an ideal experience, and extraordinary service. Plantronics is used by every company in the Fortune 100™, as well as 911 dispatch, air traffic control and the New York Stock Exchange. For more information, please visit www.plantronics.com or call (800) 544-4660. Plantronics and Simply Smarter Communications are trademarks or registered trademarks of Plantronics, Inc. All other trademarks are the property of the respective owners.