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NEW YORK ( TheStreet) -- Directv (Nasdaq: DTV) hit a new 52-week high Monday as it is currently trading at $65.86, above its previous 52-week high of $65.81 with one million shares traded as of 12:05 p.m. ET. Average volume has been 3.9 million shares over the past 30 days. Directv has a market cap of $35.97 billion and is part of the services sector and media industry. Shares are up 28.4% year to date as of the close of trading on Friday. DIRECTV provides digital television entertainment in the United States and Latin America. The company engages in acquiring, promoting, selling, and distributing digital entertainment programming primarily through satellite to residential and commercial subscribers.