Cbeyond Chooses Crafter Software To Create A Higher Quality Customer Web Experience, Boosting Engagement

Crafter Software Corp., a leading provider of software solutions for the creation of rich and engaging websites, mobile applications and multi-channel digital experiences, today announced that Cbeyond (NASDAQ: CBEY) has chosen Crafter’s Web content and experience management solutions. Cbeyond replaced its existing Web content management system with Crafter as part of a website rebranding effort to provide a far more dynamic, engaging Web experience flexible enough to integrate with various internal content systems. Since re-launching the Cbeyond site using Crafter, the website has generated 18 percent more leads and website traffic has increased nine percent.

“Crafter’s modular components and architecture integrated easily with our user login platform and customer management system. We now have the flexibility to create an engaging Web presence, are no longer boxed in to one type of look and can quickly tailor the site to our ongoing needs,” said Tom Ouellette, senior director, Marketing Communications at Cbeyond. “Best of all, Crafter’s user-friendly content authoring tools provide our website visitors with fresh content that best describes our cloud computing solutions.”

Cbeyond deployed Crafter Engine, a high-performance content delivery system, as a foundation for its new website. Crafter Engine is built from the ground up to easily tap into various data sources from social media, ERPs, CRMs, marketing campaign systems and others to create a dynamic Web experience that is specifically targeted to an individual user.

Cbeyond also rolled out Crafter Studio, a Web content authoring and publishing solution, to its marketing team. The product offers user-friendly features for marketers and content editors to enable easier and faster publishing across all channels, without any involvement from development or IT.

“We see accelerating demand for our software as today’s Web continues to evolve from a static publishing environment to a business-critical productivity and engagement platform,” said Mike Vertal, CEO of Crafter Software. “Cbeyond can now turn on a dime and quickly adapt to results from A/B split testing and other analytics data. We are thrilled to see their significant early return in terms of website traffic and Web-based leads.”

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