Deckers Outdoor Corporation (DECK): Today's Featured Consumer Goods Winner

Deckers Outdoor Corporation ( DECK) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole was unchanged today. By the end of trading, Deckers Outdoor Corporation rose $1.51 (2.8%) to $55.65 on average volume. Throughout the day, 1,028,301 shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 824,000 shares. The stock ranged in a price between $53.84-$55.88 after having opened the day at $54.10 as compared to the previous trading day's close of $54.14. Other companies within the Consumer Goods sector that increased today were: Orient Paper ( ONP), up 6.5%, Mannatech ( MTEX), up 6.0%, Joe's Jeans ( JOEZ), up 5.9% and Tianli Agritech ( OINK), up 5.0%.

Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children in the United States and internationally. Deckers Outdoor Corporation has a market cap of $1.9 billion and is part of the consumer non-durables industry. Shares are up 33.7% year to date as of the close of trading on Thursday. Currently there are 5 analysts that rate Deckers Outdoor Corporation a buy, no analysts rate it a sell, and 6 rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a hold. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures and reasonable valuation levels. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and weak operating cash flow.

On the negative front, China Marine Food Group ( CMFO), down 10.5%, Exceed Company ( EDS), down 6.7%, China Automotive Systems ( CAAS), down 6.2% and Standard Register Company ( SR), down 5.3%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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