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NEW YORK ( TheStreet) -- Discover Financial Services (NYSE: DFS) hit a new 52-week high Friday as it is currently trading at $50.81, above its previous 52-week high of $50.74 with 1.9 million shares traded as of 3:45 p.m. ET. Average volume has been 4.1 million shares over the past 30 days. Discover Financial Services has a market cap of $24.39 billion and is part of the financial sector and financial services industry. Shares are up 29% year to date as of the close of trading on Thursday. Discover Financial Services, a bank holding company, provides direct banking and payment services in the United States. It operates in two segments, Direct Banking and Payment Services.