Under Armour Inc. (UA): Today's Featured Consumer Non-Durables Laggard

Under Armour ( UA) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day up 0.8%. By the end of trading, Under Armour fell $1.46 (-2.4%) to $60.35 on average volume. Throughout the day, 1,602,924 shares of Under Armour exchanged hands as compared to its average daily volume of 1,373,200 shares. The stock ranged in price between $59.90-$62.25 after having opened the day at $62.25 as compared to the previous trading day's close of $61.81. Other companies within the Consumer Non-Durables industry that declined today were: Fuwei Films (Holdings ( FFHL), down 7.9%, Mannatech ( MTEX), down 5.1%, Ever-Glory International Group ( EVK), down 3.6% and Tandy Leather Factory ( TLF), down 3.3%.

Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth primarily in North America, the Middle East, Africa, Asia, and Latin America. Under Armour has a market cap of $5.2 billion and is part of the consumer goods sector. Shares are up 27.4% year to date as of the close of trading on Wednesday. Currently there are 8 analysts that rate Under Armour a buy, 2 analysts rate it a sell, and 13 rate it a hold.

TheStreet Ratings rates Under Armour as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins and solid stock price performance. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Exceed Company ( EDS), up 9.1%, Joe's Jeans ( JOEZ), up 6.6%, Inter Parfums ( IPAR), up 6.2% and STR Holdings ( STRI), up 4.5% , were all gainers within the consumer non-durables industry with International Paper ( IP) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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