Nu Skin Enterprises Inc. (NUS): Today's Featured Consumer Goods Laggard

Nu Skin ( NUS) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day up 1.1%. By the end of trading, Nu Skin fell $2.43 (-3.1%) to $76.93 on heavy volume. Throughout the day, 2,806,800 shares of Nu Skin exchanged hands as compared to its average daily volume of 818,100 shares. The stock ranged in price between $76.05-$79.96 after having opened the day at $79.90 as compared to the previous trading day's close of $79.36. Other companies within the Consumer Goods sector that declined today were: Fuwei Films (Holdings ( FFHL), down 7.9%, American Lorain ( ALN), down 7.0%, Mannatech ( MTEX), down 5.1% and Pinnacle Foods ( PF), down 4.1%.

Nu Skin Enterprises, Inc. develops and distributes anti-aging personal care products and nutritional supplements under the Nu Skin and Pharmanex brands worldwide. Nu Skin has a market cap of $3.9 billion and is part of the consumer non-durables industry. Shares are up 114.2% year to date as of the close of trading on Wednesday. Currently there are 7 analysts that rate Nu Skin a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Nu Skin as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and attractive valuation levels. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front, Leading Brands ( LBIX), up 30.4%, Exceed Company ( EDS), up 9.1%, Joe's Jeans ( JOEZ), up 6.6% and Craft Brew Alliance ( BREW), up 6.6% , were all gainers within the consumer goods sector with Kimberly-Clark Corporation ( KMB) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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