Starbucks Corporation (SBUX): Today's Featured Leisure Winner

Starbucks Corporation ( SBUX) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 0.8%. By the end of trading, Starbucks Corporation rose $1.24 (1.8%) to $69.34 on average volume. Throughout the day, 4,163,190 shares of Starbucks Corporation exchanged hands as compared to its average daily volume of 4,406,100 shares. The stock ranged in a price between $68.35-$69.52 after having opened the day at $68.68 as compared to the previous trading day's close of $68.10. Other companies within the Leisure industry that increased today were: Chanticleer Holdings ( HOTR), up 9.1%, Chuy's Holdings ( CHUY), up 4.8%, Melco Crown Entertainment ( MPEL), up 4.7% and Kona Grill ( KONA), up 4.0%.

Starbucks Corporation operates as a roaster, marketer, and retailer of specialty coffee worldwide. As of September 30, 2012, the company operated 9,405 company-operated stores and 8,661 licensed stores. Starbucks Corporation has a market cap of $51.0 billion and is part of the services sector. Shares are up 27.0% year to date as of the close of trading on Wednesday. Currently there are 14 analysts that rate Starbucks Corporation a buy, no analysts rate it a sell, and 8 rate it a hold.

TheStreet Ratings rates Starbucks Corporation as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, growth in earnings per share, increase in net income, good cash flow from operations and solid stock price performance. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the negative front, Premier Exhibitions ( PRXI), down 6.2%, Diversified Restaurant Holdings ( BAGR), down 5.5%, PokerTek ( PTEK), down 4.9% and Canterbury Park Holding Corporation ( CPHC), down 3.6%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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