No. 6: Don't "sell your listing." A Realtor who proposes a pie-in-the-sky asking price might be trying to flatter you to win your business, only to push hard for a price reduction as soon as the ink is dry on the listing contract. This tactic, known in the realty business as "buying the listing," is a dangerous trap for sellers."Be careful that you don't try to talk yourself into liking the agent who came in with the highest estimate," Rogers says. "Go back to the Realtor you trust." No. 7: Disregard irrelevancies. Bourne-Pirovic says the list of irrelevant factors that sellers use to justify inflated asking prices is long:
- Price you paid for your house isn't relevant
- The amount you want to net from the deal isn't relevant
- The price your house might have fetched five or six years ago isn't relevant
- The amount you've spent on repairs, maintenance and improvements isn't relevant
No. 10: Pick a number. Retailers like prices that end in 99 cents, but Bernard says a price that doesn't end in the predictable 00 or 99 is a smart strategy."I use weird numbers," she says. "My clients laugh at me, but it works. People call up and say, 'Why did you put that price?' So you would call me and ask, and now, I can tell you one-on-one about the property."