Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in
specialty coffee and single serve beverages with its innovative Keurig®
brewing technology, today announced the launch of its latest
Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and single serve beverages with its innovative Keurig® brewing technology, today announced the launch of its latest breakthrough, the Keurig® BOLT™ Carafe Brewing System. The first of its kind, the commercial grade Keurig® BOLT™ system offers users the ability to brew a 64-ounce pot of coffee in approximately two minutes, bringing the innovation, speed, convenience and quality that Keurig® single cup brewing systems are known for to higher volume brewing.
The Keurig(R) BOLT(TM) Carafe Brewing System
“Keurig BOLT is a revolutionary step in our journey of bringing Keurig simplicity, quality and convenience to new away-from-home applications,” said Brian P. Kelley, President and CEO of GMCR. “While driving Keurig single serve adoption both in- and away-from-home remains a significant opportunity and priority, we recognize there are away-from-home consumption occasions where brewing in volume is preferred. By applying Keurig innovation to brewing a pot with Keurig BOLT, we will be able to capture those occasions and incrementally grow our business.” Keurig® BOLT™ delivers a superior batch-brewing experience, addressing common shortcomings of today’s conventional batch-brew offerings by providing a quick and easy way to make a high-quality carafe of coffee. Keurig® BOLT™ offers convenience and consistent beverage quality, and provides a faster brew time than the leading 120V commercial brewers. With 65 percent of office coffee still being brewed by the pot*, the primary target channel for the Keurig® BOLT™ system is medium to large offices that prefer to serve coffee in volume and are looking for a premium brewing experience. In addition, Keurig® BOLT™ is applicable to foodservice customers like limited service restaurants and convenience stores, as well as colleges and universities and hotel and hospitality facilities.