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NEW YORK ( TheStreet) -- Stop, look and listen remains the strategy of the day, Jim Cramer told his "Mad Money" TV show viewers Friday, as he laid out his game plan for next week's trading. As earnings season continues in high gear, Cramer said it'll be more important than ever to read beyond the headlines.

Monday, Cramer said Citigroup ( C - Get Report) will be the stock that matters most as the global bank deals in many of the most difficult markets around the world.

Tuesday, it's Coca-Cola ( KO - Get Report), Goldman Sachs ( GS - Get Report), Johnson & Johnson ( JNJ - Get Report) and Yahoo! ( YHOO) that will be reporting.

Cramer said that while many investors are looking for a global soft goods stock like Coke, currency may hamper the company's earnings. He was bullish on Goldman, which excels in volatile market, and on J&J, which remains a favorite turnaround story. Cramer also has positive words for Yahoo!, saying that he's a huge fan of CEO Marissa Mayer.

Next, on Wednesday, Bank of America ( BAC - Get Report), US Bancorp ( USB - Get Report), IBM ( IBM - Get Report), Intel ( INTC - Get Report) and Xilinx ( XLNX - Get Report) take the stage. Cramer said he's worried about Bank of America and would buy Wells Fargo ( WFC - Get Report), a stock he owns for his charitable trust, Action Alerts PLUS, instead. He would also buy US Bancorp on weakness. Cramer was not overly bullish on IBM or Intel, however, saying Xilinx will be the big winner as telco spending resumes.

Thursday's earnings include Union Pacific ( UNP - Get Report), UnitedHealth Group ( UNH - Get Report), Verizon ( VZ - Get Report), Google ( GOOG - Get Report) and Microsoft ( MSFT - Get Report). Cramer thinks Union Pacific can overcome the decline in coal, and everything continues to come up roses for UnitedHealth. He was worried about Verizon and would be a seller, but felt that both Google and Microsoft will see analyst upgrades.

Finally, on Friday, another Action Alerts PLUS name, General Electric ( GE - Get Report), reports, along with Schlumberger ( SLB - Get Report). Cramer said he want to see a dividend boost from GE, which has been giving him a headache, but would be a buyer of Schlumberger.

Off the Charts

In a special Friday edition of "Off The Charts," Cramer went head to head with colleague Carolyn Boroden about the overall direction of the markets and whether the rally can continue.

Boroden has had the "hot hand" recently, accurately predicting the market's June 24 bottom. Using a weekly chart of the S&P 500 going back to October 2011, Boroden noted that all four of the averages big declines fell into a similar pattern, both in size and duration. Applying that pattern to today's rally, Boroden had a target of 1721 and another of 1765 for the S&P.

Looking longer term, Boroden also looked at a monthly chart of the S&P 500 going back to 1996. Using the same analysis, she offered up a longer-term goal of 1823 for the index.

Cramer said he sees little standing in the way of achieving Boroden's targets, especially given how wrong the bears have been thus far.

Cramer's Favorite Banks

When it comes to the big banks, Cramer said he now has two favorites, JPMorgan Chase ( JPM - Get Report) and Wells Fargo, his Action Alerts PLUS holdings.

Cramer said after interviewing JPMorgan CEO Jamie Dimon earlier today there's no doubt this bank can make money in any environment. While credit cards and auto loans roared, home loans tapered off as interest rates hit their highest levels in almost two years. But even with this weakness in a key area for JPMorgan, Dimon remained bullish on America and its prospects.

Cramer said that if JPMorgan can make this much money in a lukewarm economy, imagine how much it could do with higher interest rates and lower unemployment. He said the bank may even be allowed to pay a larger dividend someday.

But Cramer also remains a fan of Wells Fargo, which even Dimon admitted is doing a better job in the home and commercial lending space. Wells Fargo is the clear leader when it comes to mortgages, said Cramer, which also gives that company huge upside going forward. He said it's clear that Wells and JPMorgan are no longer two of a kind, with Wells Fargo now dominating as a mortgage lender and JPMorgan staking its claim in the investment banking and lending space.

Both banks are cheap, and both can be bought, Cramer concluded.

Lightning Round

In the Lightning Round, Cramer was bullish on Zynga ( ZNGA - Get Report).

Cramer was bearish on Pembina Pipeline ( PBA - Get Report), NQ Mobile ( NQ), BHP Billiton ( BHP), JC Penney ( JCP - Get Report) and Electronic Arts ( EA - Get Report).

Executive Decision: Robert Gould

In the "Executive Decision" segment, Cramer sat down with Robert Gould, CEO of Epizyme ( EPZM - Get Report), a recent biotech IPO that's already roared 140% in just its first six weeks of trading.

Gould explained that Epizyme's approach to cancers like leukemia and lymphoma is to use targeted therapeutics to first identify specific genetic defects in patients, then deliver drugs that target those defects.

Gould traced much of his company's success back to the Human Genome Project, which mapped the entire DNA sequence. He said based on that research, Epizyme is now identifying what goes wrong in a cell's DNA to turn it into cancer. One day, Epizyme hopes to replace bone marrow transplants and other "carpet bomb"-style treatments with ones targeted specifically for each individual. The promise for this therapy is welcomed by the Food and Drug Administration, he said, which he hopes will be offering accelerated timelines for drug approvals once the platform has proven itself.

Cramer said that while all of Epizyme's diagnostics and treatments are still in Phase I testing, the company holds much promise for patients and shareholders.

No Huddle Offense

In his "No Huddle Offense" segment, Cramer opined on the surprise negative pre-announcement from UPS ( UPS - Get Report).

Cramer said UPS clearly has a lot of headwinds to fight including a slowing global economy, consumers being less willing to pay for faster shipping and a slowing industrial economy here at home. He said all of these factors are exactly what happens when there is no lending and no small business formation as we have in today's economy.

The UPS news proves investors cannot play the recovery with just any stock but must continue to do their homework.

To watch replays of Cramer's video segments, visit the Mad Money page on CNBC.

-- Written by Scott Rutt in Washington, D.C.

To email Scott about this article, click here: Scott Rutt

Follow Scott on Twitter @ScottRutt or get updates on Facebook, ScottRuttDC

At the time of publication, Cramer's Action Alerts PLUS had positions in GE, JPM and WFC.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for, Inc., and CNBC, and a director and co-founder of All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of or its affiliates, or CNBC, NBC Universal or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or is related to the specific opinions expressed by him on "Mad Money."

None of the information contained in "Mad Money" constitutes a recommendation by Mr. Cramer, or CNBC that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. You must make your own independent decisions regarding any security, portfolio of securities, transaction, or investment strategy mentioned on the program. Mr. Cramer's past results are not necessarily indicative of future performance. Neither Mr. Cramer, nor, nor CNBC guarantees any specific outcome or profit, and you should be aware of the real risk of loss in following any strategy or investments discussed on the program. The strategy or investments discussed may fluctuate in price or value and you may get back less than you invested. Before acting on any information contained in the program, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment adviser.

Some of the stocks mentioned by Mr. Cramer on "Mad Money" are held in Mr. Cramer's Action Alerts PLUS Portfolio. When that is the case, appropriate disclosure is made on the program and in the "Mad Money" recap available on The Action Alerts PLUS Portfolio contains all of Mr. Cramer's personal investments in publicly-traded equity securities only, and does not include any mutual fund holdings or other institutionally managed assets, private equity investments, or his holdings in, Inc. Since March 2005, the Action Alerts PLUS Portfolio has been held by a Trust, the realized profits from which have been pledged to charity. Mr. Cramer retains full investment discretion with respect to all securities contained in the Trust. Mr. Cramer is subject to certain trading restrictions, and must hold all securities in the Action Alerts PLUS Portfolio for at least one month, and is not permitted to buy or sell any security he has spoken about on television or on his radio program for five days following the broadcast.