Iconic Retailer Marks 20th Anniversary Of A Final Catalog, Evolution To Hometown Stores

HOFFMAN ESTATES, Ill., July 10, 2013 (GLOBE NEWSWIRE) -- This year marks two decades since Sears, Roebuck and Co. did a final run of its legendary "Big Book" catalog, closing its catalog stores and shifting to a new retail model of locally owned and operated dealer stores. The move not only ushered in a new era for loyal shoppers, but provided opportunities for entrepreneurs to operate their own local Sears Hometown Store.

To commemorate the 20 th anniversary, Sears Hometown Stores are hosting a "throwback" promotional weekend celebration July 26-27 featuring current versions of some popular items advertised in 1993, with the same or lower pricing than 1993 pricing. "One of the Super Buys advertised in 1993 was a 3 cubic foot capacity, 11 cycle Kenmore washer for $429.99," said Chief Operating Officer Will Powell, "To celebrate our 20 th anniversary event, we'll offer an comparable Kenmore washer but it will have larger capacity, more cycles, an energy star rating and it will be priced under $400." In addition to other featured "throwback" pricing, each shopper will also receive an anniversary scratch card for an additional "mystery discount" of up to an additional 20 percent off the shopper's entire purchase. These cards will be available while they last, terms and conditions apply, and further details can be found in store.

"Looking back over the past 20 years, we're celebrating tremendous progress," said CEO and President Bruce Johnson. "Everyone has memories of ordering from the eagerly awaited 'Big Book' for delivery to a local catalog store or their home. The 'Big Book' is gone. But as much as things change, we continue to grow by providing top-notch customer service, and we still provide incredible values."

In 1993, after Sears, Roebuck and Co. announced it would close approximately 2,000 catalog stores, Sears, Roebuck and Co. launched the dealer store opportunity. These original dealer stores, known as Sears Hometown Stores, allowed 122 prior catalog store owners to continue to serve their local communities with the backing of the Sears® brand.

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