MILWAUKEE, July 10, 2013 (GLOBE NEWSWIRE) -- ARI Network Services (OTCBB:ARIS), a leader in creating, marketing, and supporting software, SaaS and DaaS solutions that connect consumers, dealers, distributors, and manufacturers in selected vertical markets, announced today that a leading manufacturer in the recreational vehicle industry has selected ARI's FootSteps™ Channel Connect solution to power its new lead management program and help its dealers throughout the U.S. and Canada Sell More Stuff!™ As a leading manufacturer of motor homes, travel trailers and fifth wheel products, with more than 400 independent franchise dealers, the efficient management of sales leads is critical to its continued growth. The company was seeking a cloud-based lead management solution with greater functionality and flexibility than was currently provided in-house. ARI's FootSteps Channel Connect will be deployed to provide the manufacturer and its dealers with an easy-to-use lead management solution to convert more shoppers into buyers. When consumers visit the manufacturer or a third party website and submit a lead – e.g. request a catalog, configure a unit of inventory or ask for more information – FootSteps Channel Connect will facilitate distribution of these sales opportunities to the right dealership in real-time, and automate the follow-up, scheduling and management reporting to increase sales conversion rates. "Every time a manufacturer sends a lead to a dealership for follow up, they take a leap of faith," said Roy W. Olivier, President and Chief Executive Officer of ARI. "FootSteps Channel Connect eliminates the risks inherent in this handoff by automating and creating transparency in the process, helping dealers respond in a timely manner, follow up and ultimately convert more leads into sales. It puts the manufacturer in the driver's seat and gives them complete visibility and control of every lead," added Olivier. "We're confident that FootSteps will help dealers exceed buyers' expectations by delivering an immediate and quality response to every lead, resulting in more leads converted to sales."