Citi has launched Total Touch, a block electronic execution platform, in Brazil expanding the product suite for the Americas. Linking the value-added offerings associated with high touch trading and the productivity and ease of low touch execution, the platform demonstrates efficient access to block liquidity. Citi Total Touch offers clients the ability to access Citi’s liquidity electronically, including US stocks, ETFs and now equities in Brazil. The integration of trader experience with systematic quantitative technology improves accuracy, convenience, scale and economics of overall liquidity and risk capital. “The progress of the market structure in Brazil creates an opportunity to add more sophisticated trading practices to the region,” said Fabio Gheilerman, Head of Latam Trading. “Leveraging Citi’s global presence and local footprint, we are able to respond to client demands for electronic execution with price protection and ultimately help prevent slippage in fast moving situations.” As pioneers in the space, Citi maintains a leading position of the hybrid execution platform. Total Touch in the US was launched in 2010 and was one of the first electronic services of its kind to blend high and low touch capabilities. Since its inception, it has executed over 3bn shares in US single stocks and ETFs representing over $100bn in notional terms. “The global equities market is at a crucial and unique phase in its evolution,” said Kevin Russell, Global Head of Cash Equities Trading. “The intersection of experienced human trader knowledge and robust electronic capabilities creates an opportunity for market participants to take advantage of a hybrid approach to investing.” Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.