Dealertrack Launches Advanced F&I Menu Selling Solution For IPad

Dealertrack (Nasdaq: TRAK) today announced the launch of its eMenu for iPad app, an innovative F&I product presentation and selling tool designed to help dealers increase F&I product sales and profitability, while enhancing the overall customer experience.

The eMenu for iPad app provides dealers with a new interactive tool supporting the presentation of F&I product information, including videos, products images and detailed product descriptions. The solution enables dealers to consistently present a full array of F&I and aftermarket product options to consumers through a secure and reliable platform.

“As dealership’s continue to increase vehicle sales and F&I product options with millennials and tech savvy consumers, supporting their workflow with dynamic tools is critical to exceeding the expectations of today’s car buyer,” said Allan Stejskal, vice president and general manager, Sales and F&I Solutions, Dealertrack. “With eMenu for iPad, aftermarket product presentations are more interactive and engaging, and will result in higher F&I sales, profitability and CSI scores for dealerships.”

Launching to Rave Reviews….and Results

During its pilot testing, eMenu for iPad has received rave reviews along with positive results from initial test users. For Scott Cooper, Coral Gables Mercedes-Benz’s Director of Finance, his dealership in Coral Gables, Florida, has experienced a 16 percent increase in aftermarket sales after using eMenu for iPad.

“Dealertrack’s eMenu for iPad is a revolutionary tool that is ideal for today’s generation of clientele,” said Cooper. “F&I managers now have an easy-to-use presentation tool that positively influences our clients to engage in our sales processes, and ultimately yielding improved F&I product sales performance and customer satisfaction results.”

eMenu for iPads and Dealertrack’s Dealflow Advantage: Driving Profits and Value for Dealers

eMenu for iPad, a subscription-based solution, is a key component of Dealertrack’s Dealflow Advantage. The Dealertrack Dealflow Advantage underscores Dealertrack's commitment to workflow efficiencies that help drive profits and value through every step of a customer interaction and transaction for dealerships. Dealers can leverage the Dealflow Advantage through a number of Sales and F&I tools and solutions, including digital retailing, credit application processing, F&I product aftermarket selling, electronic contracting, compliance and registration and titling, to create a seamless and efficient customer experience and workflow for one's dealership.

About Dealertrack Technologies ( www.dealertrack.com )

Dealertrack Technologies’ intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. In addition to the industry’s largest online credit application network, connecting more than 19,000 dealers with more than 1,300 lenders, Dealertrack Technologies delivers the industry’s most comprehensive solution set for automotive retailers, including Dealer Management System (DMS), Inventory, Sales and F&I, Interactive and Registration and Titling solutions.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of Dealertrack and Dealertrack’s eMenu for iPad, as well as all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Dealertrack Technologies to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the performance and acceptance Dealertrack, Dealertrack’s eMenu for iPads and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ending December 31, 2012. These filings can be found on Dealertrack Technologies’ website at www.dealertrack.com and the SEC's website at www.sec.gov . Forward-looking statements included herein speak only as of the date hereof and Dealertrack Technologies disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

TRAK-G

Copyright Business Wire 2010

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