DALLAS, July 10, 2013 /PRNewswire/ -- Zale Corporation (NYSE: ZLC), an Irving, Texas-based leading specialty retailer of fine jewelry in North America, and Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced they have signed a long-term agreement for Alliance Data's Retail Services business to provide private label credit card services for Zale's U.S. brands and to acquire the existing card portfolio at a future date. Zale operates 1,500 retail locations throughout the United States and Puerto Rico, as well as e-commerce sites. Founded in 1924, Zale Corporation's U.S. brands include Zales Jewelers, Zales Outlet, Gordon's Jewelers, and Piercing Pagoda, operating online at www.zales.com, www.zalesoutlet.com, www.gordonsjewelers.com, and www.pagoda.com. Zale Corporation reported 2012 fiscal year revenues of $1.9 billion. (Logo: http://photos.prnewswire.com/prnh/20051024/ADSLOGO ) In addition to providing private label credit card services for each Zale brand in the U.S., Alliance Data will provide turnkey credit marketing services to all Zale brands, bringing to bear marketing and database capabilities, sophisticated analytics, and a full suite of omnichannel marketing tools to generate sales, enhance the in-store shopping experience and extend brand affinity. Alliance Data will provide a portfolio of innovative tablet and mobile marketing solutions designed for the jewelry vertical to optimize cardholder acquisition and retention efforts and, most importantly, reduce the sales cycle between jewelry purchases. "Following a highly competitive process, Alliance Data was the clear choice for us as our U.S. credit card provider as we look to enhance the credit card value proposition for our loyal guests," said Matt Appel, chief administrative officer of Zale Corporation. "We selected Alliance Data for its extensive expertise in providing leading marketing-driven credit solutions, and its customizable approach to combining innovative marketing tools and digital capabilities that are designed to turn occasional shoppers into guests for life." Melisa Miller, president of Alliance Data Retail Services, added, "We are thrilled to welcome Zale Corporation, one of the country's most recognized fine jewelry retailers, as a new partner. We are excited to implement a comprehensive approach that incorporates innovative marketing and credit solutions, and further reinforces Zale's commitment to delivering selection, service and value to its guests. In addition, we're confident that our multichannel expertise, cutting edge customer engagement tools and advanced analytics capabilities will help Zale deliver a cardholder experience that raises the bar in the delivery of an exceptional shopping experience."