1. As of noon trading, Yum Brands ( YUM) is up $0.70 (1.0%) to $73.19 on average volume. Thus far, 1.3 million shares of Yum Brands exchanged hands as compared to its average daily volume of 3.3 million shares. The stock has ranged in price between $72.70-$73.46 after having opened the day at $73.31 as compared to the previous trading day's close of $72.49. YUM! Brands, Inc., together with its subsidiaries, operates quick service restaurants in the United States and internationally. It operates in six segments: YUM Restaurants China, YUM Restaurants International, Taco Bell U.S., KFC U.S., Pizza Hut U.S., and YUM Restaurants India. Yum Brands has a market cap of $32.2 billion and is part of the services sector. Shares are up 9.2% year to date as of the close of trading on Monday. Currently there are 9 analysts that rate Yum Brands a buy, 1 analyst rates it a sell, and 12 rate it a hold. TheStreet Ratings rates Yum Brands as a buy. The company's strengths can be seen in multiple areas, such as its expanding profit margins, increase in stock price during the past year and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income. Get the full Yum Brands Ratings Report now. 3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more. If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).