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NEW YORK ( TheStreet) -- Priceline.com (Nasdaq: PCLN) hit a new 52-week high Tuesday as it is currently trading at $889.51, above its previous 52-week high of $889.40 with 432,613 shares traded as of 12:27 p.m. ET. Average volume has been 695,000 shares over the past 30 days. Priceline.com has a market cap of $42.81 billion and is part of the services sector and diversified services industry. Shares are up 37.8% year to date as of the close of trading on Monday. priceline.com Incorporated operates as a online travel company.