As a brand that’s all about individuality and celebrating “la belleza” in a style that only you can rock, it’s fitting that COVERGIRL’s newest face is 16-year-old Becky G. Joining a lineup of successful and inspiring global beauties like P!NK, Sofia Vergara, Queen Latifah and Ellen DeGeneres, Becky G is an accomplished singer, songwriter and rapper with a unique street style.
Her hit video “Becky from the Block” has more than four million views on VEVO. Becky exemplifies to young women what it means to be a COVERGIRL. “I think it’s really cool that COVERGIRL is giving me this opportunity to inspire other girls to work it, own it, love it no matter what you’re like or where you’re from because that’s what being beautiful is all about,” said Becky. “Even when I’m in sweatpants, if I have makeup on, I feel like I can rock the world.”“Becky G is the real deal,” said legendary producer and songwriter Dr. Luke. “I first saw her on her cover of 'Otis' on the internet and was blown away by her single take/single camera performance. When I met her a few days later, I was further blown away that she was a great singer and an accomplished guitar player." In early May, Becky premiered the music video for her track “ Play It Again,” which already has more than three million views on VEVO. In addition, Becky has announced she will release “Play It Again,” an EP which will include four new tracks “Can’t Get Enough” (feat. Pitbull), “Built For This,” “Ain’t No Zoomin’,” and “Loving What You Do” on July 16th (Kemosabe/ RCA Records). Becky has been working with Jordan Omley and Mike Mani of The Jam, Cirkut, Benny Blanco, will.i.am, DJ Buddha, Billboard and Ammo, as well as a slew of other producers, on her debut album. Becky G’s musical style is all about creating trends and rocking a unique flavor in her fashion and beauty looks. As the first chapter of her COVERGIRL story, Becky will be joining the brand to celebrate beauty, beats and “confianza” in every girl, on every block. In the months ahead, Becky will debut many looks from the brand’s new collection, including ones featuring the fired-up, volumizing COVERGIRL Flamed Out Mascara. Rocking the mic, her lips and nails will be in the spotlight showcasing COVERGIRL Lipslicks Smoochies Lip Balm, providing a hint of sheer, beautiful color; and COVERGIRL Outlast Stay Brilliant Glosstinis, which are mini versions of Outlast Stay Brilliant Nail Gloss in tropical, glossy colors perfect for summer. Since its introduction in 1961, the COVERGIRL brand has been a pioneer in providing women with the makeup tools needed to rock those everyday cover moments. The long list of famous COVERGIRLs has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The current roster of COVERGIRLS includes such icons as NERVO, P!nk, Janelle Monáe, Sofia Vergara, Queen Latifah and Ellen DeGeneres. Visit www.covergirl.com for more information on COVERGIRL’s extensive lineup of products for women of every age. Join the COVERGIRL world and find out all the latest on: