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NEW YORK ( TheStreet) -- Reynolds American (NYSE: RAI) hit a new 52-week high Tuesday as it is currently trading at $50.16, above its previous 52-week high of $50.15 with 236,461 shares traded as of 10:15 a.m. ET. Average volume has been 1.9 million shares over the past 30 days. Reynolds American has a market cap of $26.7 billion and is part of the consumer goods sector and tobacco industry. Shares are up 20.8% year to date as of the close of trading on Monday. Reynolds American Inc., through its subsidiaries, manufactures and sells cigarette and other tobacco products in the United States. The company operates through RJR Tobacco, American Snuff, and Santa Fe segments.