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INTERXION HOLDING N.V. (NYSE:INXN), a leading European provider of cloud- and carrier-neutral colocation data center services, today published a whitepaper, “IT Challenges in the Mobile Community,” which explores the IT challenges of delivering real-time mobile services and examines IT deployment strategies to address these challenges. The whitepaper is based on qualitative research that Interxion and FirstPartner conducted with service providers and network operators to examine the impact that IT infrastructure deployment decisions have on businesses’ mobile service delivery. The whitepaper draws from this research to conclude that mobile service providers will gain significant value as they grow by utilizing a combination of private infrastructure and public cloud services – a hybrid approach. “The rapid growth of mobile channels and increasing complexity in the mobile service delivery community introduces a new set of factors for CTOs to consider when deploying IT infrastructure,” said Mike Hollands, Director, Connectivity Segment, Interxion, and co-author of the whitepaper. “Now, CTOs are tasked with delivering real-time performance of mobile services, as well as international reach, without compromising service quality, compliance or security.” The whitepaper outlines various strategies to address these challenges. It finds the use of public cloud services are especially important for new organizations, but that as they mature hybrid cloud solutions or colocation services become more appropriate. Regardless of the IT infrastructure sourcing model chosen, connectivity between mobile service providers and content providers is identified as critical. As a result, placing IT infrastructure in well-connected data centers is a key success factor. Richard Warren, Managing Director of FirstPartner and co-author of the whitepaper, said: “Our research shows that mobile service providers can enhance customer experience by ensuring their servers have optimized connectivity to all partners and suppliers involved in the delivery of their mobile and online services.” The whitepaper is now available on Interxion’s website. Resources: “IT Challenges in the Mobile Community” Interxion Website Interxion Blog About Interxion Interxion (NYSE:INXN) is a leading provider of cloud- and carrier-neutral colocation data center services in Europe, serving a wide range of customers through 34 data centers in 11 European countries. Interxion’s uniformly designed, energy-efficient data enters offer customers extensive security and uptime for their mission-critical applications. With connectivity provided by over 450 carriers and ISPs and 18 European Internet exchanges across its footprint, Interxion has created content and connectivity hubs that foster growing customer communities of interest. For more information, please visit www.interxion.com. About FirstPartner: FirstPartner is a research and go-to-market agency focused on helping technology-based companies understand market opportunities and launch customer-centric propositions. With deep experience in telecoms, media, commerce and IT sectors, our client base includes Vodafone, Oracle, BT, and Microsoft.