Amazon.com ( AMZN) pushed the Retail industry higher today making it today's featured retail winner. The industry as a whole closed the day up 1.3%. By the end of trading, Amazon.com rose $4.71 (1.6%) to $290.59 on average volume. Throughout the day, 2,968,940 shares of Amazon.com exchanged hands as compared to its average daily volume of 3,064,700 shares. The stock ranged in a price between $286.14-$291.67 after having opened the day at $286.42 as compared to the previous trading day's close of $285.88. Other companies within the Retail industry that increased today were: China Jo-Jo Drugstores ( CJJD), up 16.4%, dELiA*s ( DLIA), up 8.7%, Jones Group ( JNY), up 7.6% and Bon-Ton Stores ( BONT), up 5.1%.

Amazon.com, Inc. operates as an online retailer in North America and internationally. The company operates in two segments, North America and International. Amazon.com has a market cap of $129.3 billion and is part of the services sector. Shares are up 14.0% year to date as of the close of trading on Friday. Currently there are 23 analysts that rate Amazon.com a buy, no analysts rate it a sell, and 10 rate it a hold.

TheStreet Ratings rates Amazon.com as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and poor profit margins.

On the negative front, Roundys ( RNDY), down 8.9%, E-Commerce China Dangdang ( DANG), down 3.4%, Stein Mart ( SMRT), down 2.5% and bebe stores ( BEBE), down 2.0%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the retail industry could consider SPDR S&P Retail ETF ( XRT) while those bearish on the retail industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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