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NEW YORK ( TheStreet) -- Discover Financial Services (NYSE: DFS) hit a new 52-week high Friday as it is currently trading at $49.75, above its previous 52-week high of $49.71 with 1.9 million shares traded as of 2:20 p.m. ET. Average volume has been 4.3 million shares over the past 30 days. Discover Financial Services has a market cap of $23.56 billion and is part of the financial sector and financial services industry. Shares are up 25.4% year to date as of the close of trading on Wednesday. Discover Financial Services, a bank holding company, provides direct banking and payment services in the United States. It operates in two segments, Direct Banking and Payment Services.