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NEW YORK ( TheStreet) -- PNC Financial Services Group (NYSE: PNC) hit a new 52-week high Friday as it is currently trading at $74.70, above its previous 52-week high of $74.33 with 189,776 shares traded as of 10:10 a.m. ET. Average volume has been 2.9 million shares over the past 30 days. PNC Financial Services Group has a market cap of $39.1 billion and is part of the financial sector and banking industry. Shares are up 26.7% year to date as of the close of trading on Wednesday. The PNC Financial Services Group, Inc. operates as a diversified financial services company in the United States and internationally. The company's Retail Banking segment provides deposit, lending, brokerage, investment management, and cash management services.