ATHENS, Greece, July 3, 2013 /PRNewswire/ -- Every year, the International Academy of Cosmetic Dermatology's World Congress plays host to some of the top skin experts in the world, with research presentations and exhibits highlighting some of the most cutting-edge dermatology research in the industry. And this year, a breakthrough new product that addresses the OTHER cause of wrinkles stole the show. But unless you're a high-profile dermatology expert, you won't be able to get your hands on it just yet. And judging by the rave reviews it's receiving, it may be difficult to come by even after its public launch in September, so you might want to get yourself on the waiting list for it right now. What's all the fuss about? It revolves around a formulation that finally addresses the kinds of wrinkles that don't come from sun damage. So just what is this OTHER cause of wrinkles? Sugar. That's right… Sugar causes wrinkles. And not just the kind of sugar you get from candy bars and soda. We're talking about a glass of wine, a bowl of pasta, a slice of bread… even excess protein, fruit and veggies eventually turn into sugar (glucose) in the body. Many people think they can avoid 'sugar damage' to the skin by simply reducing their daily sugar intake... but they need to think again! So how are we supposed to keep our skin from looking old and wrinkled? Give up eating? Impossible. Most people think the main reason we get wrinkles is because of too much sun. That's why we stay out of it when we can... wear sunblock when we go outside and never, ever go within fifteen feet of a tanning bed. So why are we still getting wrinkles? That's why all this new information about sugar… the other cause of wrinkles… is so attention grabbing (after all, most of us didn't even know there was "another" cause of wrinkles). Research reveals that sugar ages your skin through a process called glycation. The science behind glycation is a little complex, but Elle magazine explained it in a recent article appropriately titled "Sugar and Aging: How to Fight Glycation" as follows: "When you have sugar molecules in your system, they bombard the body's cells like a meteor shower — glomming onto fats and proteins in a process known as glycation. This forms advanced glycation end products (commonly shortened, appropriately, to AGEs), which cause protein fibers to become stiff and malformed… The proteins in skin most prone to glycation are the same ones that make a youthful complexion so plump and springy — collagen and elastin. When those proteins hook up with renegade sugars, they become discolored, weak, and less supple; this shows up on the skin's surface as wrinkles, sagginess, and a loss of radiance." If that wasn't bad enough, grilling, frying, toasting and roasting foods all produce high levels of advanced glycation end products (AGEs). So things like crusted breads, grilled chicken, coffee (the beans are roasted!), and even granola — a health-nut staple — is an AGE double whammy, since it has lots of sugar AND it's toasted. "When you're younger," explains SanMedica International's Dr. Amy Heaton, PhD, "your body is producing more collagen and can ward off much of the damage. However, by the time you reach your mid-30s a build-up of sun damage, environmental oxidative stress, hormonal changes, and the accumulation of AGEs begins to take its toll at the same time your ability to repair the damage declines … making your skin look… well, old." While glycation can't be completely stopped (after all, we can't stop eating), there are a number of pharmaceutical and cosmetic companies that have been working on "glycation busters" that have the ability to break the glycation-related cross-linking that's already formed. One such "glycation buster" is a revolutionary new, topically applied compound called Theraglycan™-3, from SanMedica International.