Flickr has certainly become one of the most popular online photo management and sharing applications in the world. It appeals to millions who want to share their favorite photos and videos to the world, securely and manageably.

Driving traffic and users to its mobile properties appears to be the consistent approach YHOO is using to create a whole new generation of fans. Its search engine business continues to show signs of improvement and its financial sight is bookmarked by millions around the globe.

We'll learn whether these acquisitions and the attempts to strengthen its mobile offerings and recreate its pages have paid off when the company hosts a conference call on Tuesday, July 16 to discuss its financial results for the second quarter that ended June 30

Let's catch a glimpse at a one-year chart to help us see a picture of how the stock has performed in light of YHOO's quarterly revenue per share. I've also included the trailing 12-month diluted earnings per share (EPS) line. Revenue obviously needs to reverse direction soon.

YHOO Chart YHOO data by YCharts

By the way, as of June 16, CEO Mayer owns over 2.58 million shares, which at YHOO's current share price of around $25 equals $64.5 million of personal commitment in the company she leads.

The top institutional shareholder is Third Point, LLC. As of March 31, it owned 62 million shares or 5.73% of YHOO's outstanding shares. That equates to about $1.46 billion of equity, and by anyone's standards that's a strong indicator that an institution believes in the direction of a company.

The shares of YHOO have had an excellent run and may be due for a pullback. The consensus one-year price target set by the analysts that follow YHOO is $27.52. That's very close to the 52-week high of $27.68.

The company has beaten analysts' EPS estimates for 4 quarters in a row. In the first quarter of 2013 YHOO beat by 58.33%, and it wouldn't surprise me to see them surprise to the upside on July 16. I admit that I like this company's prospects, and I like how YHOO describes itself as a company:

"Yahoo! is focused on making the world's daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses."

Yahoo! is investing its money in living up to this description one smart acquisition after another. The results will speak louder than words and they're already unfolding.

At the time of publication the author was long FB.

This article was written by an independent contributor, separate from TheStreet's regular news coverage.

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