News Corporation (NWSA): Today's Featured Media Laggard

News Corporation ( NWSA) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day up 0.6%. By the end of trading, News Corporation fell $0.25 (-1.6%) to $15.00 on heavy volume. Throughout the day, 24,407,939 shares of News Corporation exchanged hands as compared to its average daily volume of 15,836,700 shares. The stock ranged in price between $14.69-$15.12 after having opened the day at $15.06 as compared to the previous trading day's close of $15.25. Other companies within the Media industry that declined today were: Envoy Capital Group ( ECGI), down 5.1%, Digital Cinema Destinations Corp Class A ( DCIN), down 5.0%, Point.360 ( PTSX), down 5.0% and Entravision Communications Corporation ( EVC), down 4.7%.

News Corporation operates as a diversified media company worldwide. News Corporation has a market cap of $49.4 billion and is part of the services sector. The company has a P/E ratio of 12.7, below the S&P 500 P/E ratio of 17.7. Shares are up 27.7% year to date as of the close of trading on Monday. Currently there are 19 analysts that rate News Corporation a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates News Corporation as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, attractive valuation levels and solid stock price performance. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the positive front, Digital Domain Media Group ( DDMG), up 45.5%, Digital Domain Media Group ( DDMGQ), up 45.5%, YOU On Demand Holdings ( YOD), up 6.8% and Emmis Communications ( EMMS), up 4.1% , were all gainers within the media industry with Time Warner ( TWX) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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