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NEW YORK ( TheStreet) -- Amazon.com (Nasdaq: AMZN) hit a new 52-week high Tuesday as it is currently trading at $284.92, above its previous 52-week high of $284.72 with 1.2 million shares traded as of 11:01 a.m. ET. Average volume has been three million shares over the past 30 days. Amazon.com has a market cap of $126.42 billion and is part of the services sector and retail industry. Shares are up 12.4% year to date as of the close of trading on Monday. Amazon.com, Inc. operates as an online retailer in North America and internationally. The company operates in two segments, North America and International.