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NEW YORK ( TheStreet) -- Priceline.com (Nasdaq: PCLN) hit a new 52-week high Tuesday as it is currently trading at $849.24, above its previous 52-week high of $847.33 with 73,463 shares traded as of 9:40 a.m. ET. Average volume has been 698,400 shares over the past 30 days. Priceline.com has a market cap of $41.38 billion and is part of the services sector and diversified services industry. Shares are up 33.3% year to date as of the close of trading on Monday. priceline.com Incorporated operates as a online travel company. The company has a P/E ratio of 28.5, above the S&P 500 P/E ratio of 17.7.