Sterling Bank, the principal operating subsidiary of Sterling Financial Corporation (NASDAQ: STSA), has promoted Alan Roberts to Eastern Washington/Idaho market president. With more than 30 years in the industry, Roberts will guide the strategic direction of Sterling’s Eastern Washington and Idaho locations, focusing on growing and strengthening business relationships in the region. “Alan is a strong advocate for business,” said David DePillo, vice chairman and chief lending officer of Sterling. “His business-owner background allows him to build trusted and meaningful partnerships. We believe his experience, together with his vision and leadership, will allow Sterling to continue building momentum in this market.” Roberts joined Sterling in 2006 as the Eastern regional executive for private banking and was later promoted to commercial banking regional director. Before joining Sterling, he held senior management positions with Security Pacific Bank, which merged with Bank of America. Prior to that, Roberts was the president of White’s Boots, a prominent local mid-sized manufacturing company. He is active in the local community, currently serving as a board member of the Downtown Spokane Business Improvement District. He is a past treasurer and trustee of the Greater Spokane Incorporated (GSI) and a past trustee of the Spokane Area Economic Development Council. About Sterling Bank Sterling Savings Bank, the principal operating subsidiary of Sterling Financial Corporation (NASDAQ:STSA) of Spokane, Washington, is a Washington state chartered and federally insured commercial bank. Sterling Savings Bank does business as Sterling Bank and, in California, as Sonoma Bank and Borrego Springs Bank. Sterling offers banking products and services, mortgage lending, and trust and investment products to individuals, small businesses, corporations and other commercial organizations. As of March 31, 2013, Sterling had assets of $9.26 billion and operated depository branches in Washington, Oregon, Idaho and California. Visit Sterling’s website at www.bankwithsterling.com.