Nike Inc. (NKE): Today's Featured Consumer Non-Durables Laggard

Nike ( NKE) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day up 1.3%. By the end of trading, Nike fell $1.35 (-2.1%) to $62.33 on heavy volume. Throughout the day, 7,108,751 shares of Nike exchanged hands as compared to its average daily volume of 3,501,300 shares. The stock ranged in price between $62.20-$64.59 after having opened the day at $63.94 as compared to the previous trading day's close of $63.68. Other companies within the Consumer Non-Durables industry that declined today were: Coldwater Creek ( CWTR), down 7.2%, Female Health Company ( FHCO), down 2.8%, Joe's Jeans ( JOEZ), down 2.4% and Mannatech ( MTEX), down 2.2%.

NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of footwear, apparel, equipment, and accessories for men, women, and children worldwide. Nike has a market cap of $44.6 billion and is part of the consumer goods sector. The company has a P/E ratio of 12.8, below the S&P 500 P/E ratio of 17.7. Shares are up 23.4% year to date as of the close of trading on Friday. Currently there are 7 analysts that rate Nike a buy, no analysts rate it a sell, and 11 rate it a hold.

TheStreet Ratings rates Nike as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, growth in earnings per share and increase in net income. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the positive front, China Xiniya Fashion ( XNY), up 15.6%, CCA Industries ( CAW), up 9.1%, Delta Apparel ( DLA), up 8.7% and Fuwei Films (Holdings ( FFHL), up 7.7% , were all gainers within the consumer non-durables industry with Procter & Gamble ( PG) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.
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