Yum Brands Inc (YUM): Today's Featured Services Winner

Yum Brands ( YUM) pushed the Services sector higher today making it today's featured services winner. The sector as a whole closed the day up 1.1%. By the end of trading, Yum Brands rose $0.88 (1.3%) to $70.22 on light volume. Throughout the day, 2,159,476 shares of Yum Brands exchanged hands as compared to its average daily volume of 3,598,100 shares. The stock ranged in a price between $69.26-$70.48 after having opened the day at $69.60 as compared to the previous trading day's close of $69.34. Other companies within the Services sector that increased today were: Sino-Global Shipping America ( SINO), up 36.1%, Era Group ( ERA), up 25.3%, Newlead Holdings ( NEWL), up 18.8% and Dolan ( DM), up 14.7%.

YUM! Brands, Inc., together with its subsidiaries, operates quick service restaurants in the United States and internationally. It operates in six segments: YUM Restaurants China, YUM Restaurants International, Taco Bell U.S., KFC U.S., Pizza Hut U.S., and YUM Restaurants India. Yum Brands has a market cap of $31.3 billion and is part of the leisure industry. The company has a P/E ratio of 22.8, above the S&P 500 P/E ratio of 17.7. Shares are up 4.4% year to date as of the close of trading on Friday. Currently there are 10 analysts that rate Yum Brands a buy, 1 analyst rates it a sell, and 12 rate it a hold.

TheStreet Ratings rates Yum Brands as a buy. The company's strengths can be seen in multiple areas, such as its expanding profit margins, expanding profit margins, increase in stock price during the past year, increase in stock price during the past year and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, Document Security Systems ( DSS), down 18.7%, FreeSeas ( FREE), down 12.9%, Radio One ( ROIA), down 10.9% and Spar Group ( SGRP), down 8.8% , were all laggards within the services sector with Time Warner Cable ( TWC) being today's services sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the services sector could consider iShares Dow Jones US Cons Services ( IYC) while those bearish on the services sector could consider ProShares Ultra Short Consumer Sers ( SCC).

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