Starbucks Corporation (SBUX): Today's Featured Leisure Winner

Starbucks Corporation ( SBUX) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 1.2%. By the end of trading, Starbucks Corporation rose $0.73 (1.1%) to $66.24 on light volume. Throughout the day, 3,293,093 shares of Starbucks Corporation exchanged hands as compared to its average daily volume of 4,536,300 shares. The stock ranged in a price between $65.82-$66.49 after having opened the day at $66.09 as compared to the previous trading day's close of $65.51. Other companies within the Leisure industry that increased today were: Orbitz Worldwide ( OWW), up 7.1%, Isle of Capri Casinos ( ISLE), up 5.2%, Six Flags Entertainment ( SIX), up 4.8% and Country Style Cooking Restaurant Chain ( CCSC), up 4.8%.

Starbucks Corporation operates as a roaster, marketer, and retailer of specialty coffee worldwide. As of September 30, 2012, the company operated 9,405 company-operated stores and 8,661 licensed stores. Starbucks Corporation has a market cap of $49.2 billion and is part of the services sector. The company has a P/E ratio of 33.5, above the S&P 500 P/E ratio of 17.7. Shares are up 22.2% year to date as of the close of trading on Friday. Currently there are 15 analysts that rate Starbucks Corporation a buy, no analysts rate it a sell, and 8 rate it a hold.

TheStreet Ratings rates Starbucks Corporation as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, growth in earnings per share, increase in net income and notable return on equity. We feel these strengths outweigh the fact that the company shows low profit margins.

On the negative front, Dover Downs Gaming & Entertainment ( DDE), down 3.9%, Cosi ( COSI), down 2.7%, PokerTek ( PTEK), down 2.6% and Canterbury Park Holding Corporation ( CPHC), down 2.5% , were all laggards within the leisure industry with Ryman Hospitality Properties ( RHP) being today's leisure industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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