Qihoo 360 Technology ( QIHU) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day up 0.6%. By the end of trading, Qihoo 360 Technology rose $0.73 (1.6%) to $46.90 on average volume. Throughout the day, 1,651,319 shares of Qihoo 360 Technology exchanged hands as compared to its average daily volume of 1,854,600 shares. The stock ranged in a price between $46.65-$47.99 after having opened the day at $46.84 as compared to the previous trading day's close of $46.17. Other companies within the Internet industry that increased today were: Zynga ( ZNGA), up 10.4%, Friendfinder Networks ( FFN), up 7.4%, CafePress ( PRSS), up 6.5% and Synacor ( SYNC), up 5.8%.

Qihoo 360 Technology Co. Ltd. provides Internet and mobile security products in the People's Republic of China. Qihoo 360 Technology has a market cap of $5.7 billion and is part of the technology sector. The company has a P/E ratio of 114.6, above the S&P 500 P/E ratio of 17.7. Shares are up 55.5% year to date as of the close of trading on Friday. Currently there are 6 analysts that rate Qihoo 360 Technology a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Qihoo 360 Technology as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and solid stock price performance. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and weak operating cash flow.

On the negative front, Net Element International ( NETE), down 6.7%, Mediabistro ( MBIS), down 6.7%, MeetMe ( MEET), down 4.9% and Tremor Video ( TRMR), down 4.4% , were all laggards within the internet industry with Baidu ( BIDU) being today's internet industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider First Trust Dow Jones Internet Idx ( FDN) while those bearish on the internet industry could consider ProShares Ultra Short Technology ( REW).

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