2. As of noon trading, Amazon.com ( AMZN) is up $4.30 (1.6%) to $281.99 on average volume. Thus far, 1.6 million shares of Amazon.com exchanged hands as compared to its average daily volume of 3.0 million shares. The stock has ranged in price between $277.16-$282.11 after having opened the day at $279.00 as compared to the previous trading day's close of $277.69. Amazon.com, Inc. operates as an online retailer in North America and internationally. The company operates in two segments, North America and International. Amazon.com has a market cap of $126.4 billion and is part of the retail industry. Shares are up 10.7% year to date as of the close of trading on Friday. Currently there are 23 analysts that rate Amazon.com a buy, no analysts rate it a sell, and 10 rate it a hold. TheStreet Ratings rates Amazon.com as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and poor profit margins. Get the full Amazon.com Ratings Report now. 3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.