The first 19 puzzles will vary from quick, easy puzzles to more challenging game play, and will incorporate Chipotle history as well as its commitment to better food from more sustainable sources. Each will be accompanied by a video clue presented by high-profile friends of Chipotle, including celebrities, athletes, political leaders, and farmers who are friends with the company. Puzzle hints in the form of haikus, or “Hai-clues,” will also be available to players who need a little extra help solving the puzzle. Hints can be unlocked by visiting any Chipotle restaurant and texting a unique receipt code (found at the bottom of all Chipotle receipts throughout the duration of the contest) to 30364. From there players will receive a hint code that can be entered at Adventurrito.com to reveal the Hai-clue. Once a puzzle is answered correctly the player will earn a medallion and all 19 medallions must be collected to unlock the final puzzle.“Our 20 th anniversary wouldn’t be possible without the continuing support of so many loyal customers and fans,” said Mark Crumpacker, chief marketing officer at Chipotle. “‘Adventurrito’ reflects the fun, irreverent side of Chipotle, and offers a fun way for fans to celebrate our anniversary while getting the chance to win the ultimate Chipotle prize – free burritos for up to 20 years.” The contest is available to anyone, from first-time eaters to die-hard burrito lovers. In order to participate, players must register at Adventurrito.com. Players who refer friends to the contest will receive an additional entry in the next daily puzzle lottery drawing. Players can also receive an additional entry by registering for the contest prior to 20:20 MTN time on July 13. Although players need to complete each puzzle within 24 hours of its launch to be eligible for the daily prize, players are able to unlock the 20 th puzzle and play for the Grand Prize as long as they have earned the first 19 medallions at any point throughout the contest. Players will be allowed to play each puzzle multiple times for a chance to correctly answer the puzzle and earn a medallion. Unlike the other puzzles, the Grand Prize puzzle will be a game of skill, based on players’ speed and accuracy. It will also require a deep knowledge of Chipotle lore, trivia and history. The first 20 people to answer the 20 th puzzle correctly beginning at 20:20 MTN time on Friday, August 2 will be awarded with free burritos for 20 years. The contest winners will be officially announced by August 15, 2013. Unlike other similar contests, Chipotle does not require purchase to play. Registered players who answer any of the 19 daily puzzles incorrectly within the first 24 hours will still be eligible for the daily lottery.
For additional details and to register please visit Adventurrito.com.ABOUT CHIPOTLE Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that—where possible—are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. A similarly focused people culture, with an emphasis on identifying and empowering top performing employees, enables us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 1,450 restaurants. For more information, visit Chipotle.com.