Sirius XM Radio Inc. (SIRI): Today's Featured Media Laggard

Sirius XM Radio ( SIRI) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day up 0.1%. By the end of trading, Sirius XM Radio fell $0.05 (-1.5%) to $3.35 on heavy volume. Throughout the day, 109,433,946 shares of Sirius XM Radio exchanged hands as compared to its average daily volume of 54,112,400 shares. The stock ranged in price between $3.31-$3.47 after having opened the day at $3.39 as compared to the previous trading day's close of $3.40. Other companies within the Media industry that declined today were: Digital Domain Media Group ( DDMGQ), down 38.9%, Digital Domain Media Group ( DDMG), down 38.9%, ChinaNet Online Holdings ( CNET), down 4.8% and Saga Communications ( SGA), down 3.8%.

Sirius XM Radio Inc. provides satellite radio services in the United States and Canada. The company broadcasts music, sports, entertainment, comedy, talk, news, traffic, and weather channels on subscription fee basis through two satellite radio systems. Sirius XM Radio has a market cap of $21.2 billion and is part of the services sector. The company has a P/E ratio of 6.0, below the S&P 500 P/E ratio of 17.7. Shares are up 17.6% year to date as of the close of trading on Thursday. Currently there are 7 analysts that rate Sirius XM Radio a buy, 1 analyst rates it a sell, and 3 rate it a hold.

TheStreet Ratings rates Sirius XM Radio as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, notable return on equity, good cash flow from operations and largely solid financial position with reasonable debt levels by most measures. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, Emmis Communications ( EMMS), up 18.2%, VisionChina Media ( VISN), up 9.9%, Bona Film Group ( BONA), up 8.5% and Envoy Capital Group ( ECGI), up 6.8% , were all gainers within the media industry with Directv ( DTV) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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