Activision Blizzard Inc. (ATVI): Today's Featured Computer Software & Services Winner

Activision Blizzard ( ATVI) pushed the Computer Software & Services industry higher today making it today's featured computer software & services winner. The industry as a whole was unchanged today. By the end of trading, Activision Blizzard rose $0.22 (1.6%) to $14.26 on average volume. Throughout the day, 5,739,356 shares of Activision Blizzard exchanged hands as compared to its average daily volume of 7,529,000 shares. The stock ranged in a price between $13.82-$14.35 after having opened the day at $13.95 as compared to the previous trading day's close of $14.04. Other companies within the Computer Software & Services industry that increased today were: Mediabistro ( MBIS), up 22.2%, Webmedia Brands ( WEBM), up 22.2%, icad ( ICAD), up 8.9% and WebMD Health Corporation ( WBMD), up 5.9%.

Activision Blizzard, Inc. publishes online, personal computer (PC), console, handheld, and mobile interactive entertainment products worldwide. It operates in three segments: Activision, Blizzard, and Distribution. Activision Blizzard has a market cap of $15.4 billion and is part of the technology sector. The company has a P/E ratio of 12.7, below the S&P 500 P/E ratio of 17.7. Shares are up 29.4% year to date as of the close of trading on Thursday. Currently there are 18 analysts that rate Activision Blizzard a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Activision Blizzard as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, attractive valuation levels and expanding profit margins. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the negative front, Wave Systems Corporation ( WAVX), down 18.9%, Crexendo ( EXE), down 14.3%, CounterPath Corporation ( CPAH), down 8.8% and Smith Micro Software ( SMSI), down 8.6% , were all laggards within the computer software & services industry with Accenture ( ACN) being today's computer software & services industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the computer software & services industry could consider iShares S&P NA Tech Software Idx ( IGV) while those bearish on the computer software & services industry could consider ProShares Ultra Short Technology ( REW).

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