NEW YORK (TheStreet) -- Over the previous week, TheStreet's Jim Cramer has met with a slew of CEOs and they have left a lasting impression on him. He's with "Mad Money" Research Director Nicole Urken to discuss some of the takeaways from the meetings.

One thing he noticed after meeting the CEOs from Starbucks ( SBUX), Ford ( F), Boeing ( BA), Macy's ( M), and DuPont ( DD), was that they weren't really worried during the recession.

Sure, times were definitely tough, but these CEOs said that they were never worried, and knew that they would emerge as stronger companies.

Cramer added these people were more than just number-crunching managers. Referring to them as "head coaches," he said that they instill a certain energy within the company that sets the tone for the rest of the employees.

He added that optimism shouldn't be about sales or earnings per share, but about the long-term vision of never giving up that flows throughout these companies.

Urken added these CEOs have a sort of "Beyonce presence" to them, meaning that when they walk into the room, you notice them. They have a certain aura, and in a way, they glow.

Of all the impressions he was left with, a line from Howard Schultz, CEO of Starbucks, might have had the most impact.

He said, "we are a performance driven company, through the lens of humanity," meaning that while being focused on making money, the company keeps its ethics and values in line.

-- Written by Bret Kenwell in Petoskey, Mich. .

Bret Kenwell currently writes, blogs and also contributes to Rocco Pendola's Weekly Options Newsletter. Focuses on short- to intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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