CHARLOTTE, Mich., June 28, 2013 (GLOBE NEWSWIRE) -- Spartan Chassis, Inc., a subsidiary of Spartan Motors, Inc. (Nasdaq:SPAR), announces the Spartan Chassis Loyalty Program, a sales incentive program that rewards motorhome customers riding on a Spartan Chassis. The Loyalty Program provides a $5,000 cash rebate* towards the purchase of a new motorhome until Sept. 9, 2013. "This program is a way to say 'thank you' to our existing motorhome customers," says Art Ickes, President of the Specialty Chassis and Vehicles, Spartan Chassis. "We strive to be different and this loyalty program is a way of differentiating Spartan during the all-important summer selling season. The dealers have asked us to look and see what else we could do to assist with the resurgence of the motorhome business, and this is how we are jumping into the game. The dealers which represent our OEM customers are very important to us, they drive the business." Current Spartan Chassis owners must trade in a motorhome riding on a Spartan chassis, or own another motorhome on a Spartan chassis, to qualify for the cash rebate. Buyers have the option to use the rebate in one of two ways - a check can be mailed to the buyer/end-user after the required documentation is submitted or it may be applied as additional down payment for the purchase of the motorhome. Spartan Chassis owners know they have the best ride and handling chassis every time they hit the open road. The Spartan Chassis Loyalty Program delivers 5,000 additional reasons to own a motorhome with the best ride and handling. There is no better time to see your local RV dealers representing Entegra Coach, Newmar Corporation or Tiffin Motorhomes. This offer is valid on the retail purchase of select** new Class A Motorhomes which ride on a Spartan Chassis.