SAN FRANCISCO, June 27, 2013 /PRNewswire/ -- Today thousands of developers gathered at The Moscone Center, with hundreds of thousands more participating online, for the second day of Build 2013, where Microsoft Corp. demonstrated that the developer opportunity on the Windows platform has never been greater. Keynotes delivered by Satya Nadella, president, Server and Tools Business, and Steve Guggenheimer, corporate vice president and chief evangelist, Developer Platform Evangelism, showcased how commonality across the Windows platform enables developers of all types to build compelling apps and experiences spanning devices and services. (Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO) Increasing importance of cloud services Developers today are building multidevice, multiscreen, cloud-connected experiences. Windows Azure spans infrastructure and platform capabilities to provide them with a comprehensive set of services to easily and quickly build modern applications, using the tools and languages familiar to them. "Developers are increasingly demanding a flexible, comprehensive platform that helps them build and manage apps in a cloud- and mobile-driven world," Nadella said. "To meet these demands, Microsoft has been doubling down on Windows Azure. Nearly 1,000 new businesses are betting on Windows Azure daily, and as momentum for Azure grows, so too does the developer opportunity to build applications that power modern businesses." Delivering on its commitment to provide developers with the most comprehensive cloud platform, Microsoft announced the general availability of Windows Azure Mobile Services. Mobile Services enables developers building Windows, Windows Phone, iOS and Android apps to store data in the cloud, authenticate users and send push notifications. TalkTalk Business, a leading business telecommunications provider in the United Kingdom, chose Windows Azure Mobile Services to create new ways to engage with its customers and serve demand for mobile access. Microsoft also announced the general availability of Windows Azure Web Sites, which allows developers to create websites on a flexible, secure and scalable platform to reach new customers. With the investments Microsoft has made in ASP.NET and Web tools, Web developers can now create scalable experiences easier than ever. Dutch brewer Heineken is using Windows Azure to power a social pinball game for the UEFA Champions League Road to the Final campaign, with the expectations of millions of interactions scaled on Windows Azure. Heineken exceeded its usage metrics by a wide margin yet experienced no scalability issues with Windows Azure.