MasterCard Worldwide (NYSE: MA) is reaching out to US merchants and developers with Simplify Commerce™, a new product that makes it easy to accept e-commerce and mobile commerce payments, regardless of payment brand, in a matter of minutes. Merchants, especially those managing smaller businesses, do not always have the resources readily available to help them set up the payments acceptance portion of their sites. Simplify Commerce is the developer-friendly solution that gives merchants the power to accept electronic payments, which can lead to additional revenue and a larger customer base. To make it even easier for developers supporting merchants, Simplify Commerce is offering APIs (Application Programming Interfaces) and SDKs (Software Development Kits) in a variety of programming languages such as Ruby, PHP, Python and Java. Mobile SDKs for iOS and Android are also available. In addition, sample source code and engineering support are accessible at www.simplify.com . “As a technology company with a strong history of payments experience, MasterCard is always looking for ways to empower merchants to grow their businesses. We recognize the value that electronic payments bring to merchants, both large and small,” says Garry Lyons, Chief Innovation Officer for MasterCard. “By offering straightforward integration tools to developers and streamlining the process for businesses to get a merchant account, Simplify Commerce makes it easy for merchants to deliver online and mobile payments experiences to their customers.” Simplify Commerce is a product that launched from MasterCard’s internal Incubation unit within MasterCard Labs, the company’s Research and Development function led by Lyons. To find out more about Simplify Commerce, visit the website at www.simplify.com . About MasterCard MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.