Clorox Company (CLX): Today's Featured Consumer Durables Winner

Clorox Company ( CLX) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day up 0.5%. By the end of trading, Clorox Company rose $0.98 (1.2%) to $83.26 on average volume. Throughout the day, 693,113 shares of Clorox Company exchanged hands as compared to its average daily volume of 880,000 shares. The stock ranged in a price between $82.78-$83.63 after having opened the day at $82.78 as compared to the previous trading day's close of $82.28. Other companies within the Consumer Durables industry that increased today were: Appliance Recycling Centers Of America ( ARCI), up 7.4%, Entertainment Gaming Asia ( EGT), up 7.4%, Harman International Industries ( HAR), up 5.0% and Select Comfort Corporation ( SCSS), up 4.2%.

The Clorox Company manufactures and markets consumer and professional products worldwide. Clorox Company has a market cap of $10.8 billion and is part of the consumer goods sector. The company has a P/E ratio of 19.2, above the S&P 500 P/E ratio of 17.7. Shares are up 12.4% year to date as of the close of trading on Tuesday. Currently there are no analysts that rate Clorox Company a buy, 1 analyst rates it a sell, and 13 rate it a hold.

TheStreet Ratings rates Clorox Company as a buy. The company's strengths can be seen in multiple areas, such as its notable return on equity, revenue growth, good cash flow from operations, increase in net income and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the negative front, Kid Brands ( KID), down 4.5%, Koss Corporation ( KOSS), down 3.5%, Leapfrog ( LF), down 3.4% and SGOCO Group ( SGOC), down 2.2% , were all laggards within the consumer durables industry with Whirlpool Corporation ( WHR) being today's consumer durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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