Pfizer Consumer Healthcare (NYSE: PFE) announces today that Advil® is the Official Pain Reliever of Tough Mudder® as part of the Advil ® Relief in Action campaign that celebrates volunteers who don’t let pain get in the way of providing relief to others.
One of 12 walls that make up the redesigned Warrior Carry obstacle, an Advil® Relief in Action and Wounded Warrior Project® co-branded obstacle. (Photo: Business Wire)
There’s no doubt that completing a 10-12 mile obstacle course leads to muscle aches and pains that Advil ® can help relieve, but this partnership goes deeper. Both Advil ® and Tough Mudder® are supporters of Wounded Warrior Project® (WWP), and this commitment to a cause that assists injured service members and veterans of our armed forces- the ultimate volunteers- is exactly what the Advil ® Relief in Action program embodies. Tough Mudder® participants, spectators and volunteers can share how they see Relief in Action on Twitter and Instagram by sharing inspiring photos with the hashtag #ReliefinAction. The Advil® and Tough Mudder® partnership kicks off on the weekend of June 29 at the Tough Mudder® Michigan event, where Mudders will face challenges including the redesigned Warrior Carry, an Advil® Relief in Action and WWP co-branded obstacle. Warrior Carry will challenge Mudders to work with partners to weave through a series of 12 walls while carrying their partner on their back, embodying the spirit of camaraderie and volunteerism that Tough Mudder®, Relief in Action and WWP represent. To further support volunteers who don’t let pain stop them from helping others, Advil® is donating a portion 1 of the price of participating Advil ® bottles to WWP and Habitat for Humanity International. “Everyone knows that Advil® is tough on pain. And, Mudders know pain. But there’s more to the Mudder spirit than mud, sweat and tears. There’s a spirit of teamwork and volunteerism, and that’s why Tough Mudder® is a natural partner for Advil® and the Advil® Relief in Action program,” said Brian Groves, Chief Marketing Officer at Pfizer Consumer Healthcare. “By honoring this spirit of volunteerism and the desire to help others even when it hurts, Advil® Relief in Action is doing its part to recognize and support the missions of Tough Mudder® and WWP.”