My opinion of Amazon's share price notwithstanding, the number one online retailer didn't achieve its position because it lacks initiative. I'm not suggesting the world belongs to Amazon, and this is a cage match where only one can exit, but you're setting yourself up for failure if you're counting on any part of this business model to flood the coffers with cash. I would sooner bet on team coaches Brad, Darrin, and Shanda to turn the Lowes Creek Red Wings into the little league champs.

BKS EPS Diluted Annual Chart BKS EPS Diluted Annual data by YCharts

At the time of publication the author held no positions in any of the stocks mentioned.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
Robert Weinstein currently blogs, mentors traders, and writes several weekly columns in Rocco Pendola's Option Investing newsletter from his home in northern Wisconsin. Robert tends to focus on the psychological importance of goals, risk mitigation, emotion, and relatively short term market exposure. With nearly 30 years of studying and investing experience, Robert has experienced the many ups and downs in the financial markets and uses the knowledge gained to maintain balance. Robert believes the best way to make money investing is to avoid losing it. The best way to avoid losing is to know what emotional traps lay in the path of investors and learning how to avoid them. Robert is a voracious reader of financial related books often completing more than one book a week while not trading or writing. Robert contributes to his blog at paid2trade.com on a regular basis with an emphasis on studying behavior finance.


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