News Corporation (NWSA): Today's Featured Media Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

News Corporation ( NWSA) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day up 1.1%. By the end of trading, News Corporation rose $0.32 (1.0%) to $31.46 on light volume. Throughout the day, 10,259,706 shares of News Corporation exchanged hands as compared to its average daily volume of 15,250,900 shares. The stock ranged in a price between $31.25-$31.64 after having opened the day at $31.36 as compared to the previous trading day's close of $31.14. Other companies within the Media industry that increased today were: Crown Media Holdings ( CRWN), up 19.2%, Pandora Media ( P), up 8.5%, Beasley Broadcast Group ( BBGI), up 6.3% and Promotora de Informaciones SA/FI ( PRIS), up 6.0%.
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News Corporation operates as a diversified media company worldwide. News Corporation has a market cap of $47.6 billion and is part of the services sector. The company has a P/E ratio of 12.2, below the S&P 500 P/E ratio of 17.7. Shares are up 23.2% year to date as of the close of trading on Monday. Currently there are 20 analysts that rate News Corporation a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates News Corporation as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, attractive valuation levels and solid stock price performance. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, Point.360 ( PTSX), down 8.8%, Educational Development Corporation ( EDUC), down 8.8%, Ku6 Media ( KUTV), down 5.4% and Digital Cinema Destinations Corp Class A ( DCIN), down 4.0%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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